THE CONTRACTOR TOOLBOX / 05
Your ad budget.
From the jobs you want.
Do not guess a daily budget. Start from the number of jobs you want from ads and work backwards to what to spend.
What you want from ads
Your numbers Replace them after two weeks of ads
Of every 10 estimates you give, how many sign?
Much higher when you call within five minutes.
It varies a lot by trade, area and offer. Start with a guess, then use your real number after two weeks of ads.
Every month you need
DONE FOR YOU
Ads that bring in jobs,
not just clicks.
We build the campaign, write the ads, connect the leads to your phone and CRM, and make sure every lead gets called.
Tell us your trade and where you work.
A few useful details
What cost per lead should I use?
If you have run ads before, use your real number. If not, start with the planning figure and replace it after the first two weeks of spend. It varies a lot by trade, area and offer.
Why work backwards from jobs?
Because a budget picked out of the air tells you nothing. Starting from the jobs you want shows whether the ads can pay for themselves before you spend a dollar.
Is anything saved or sent?
No. Everything is calculated in your browser and disappears when you leave the page.